Yellow® Privacy Policy
Yellow is committed to protecting the privacy of personal information you might provide via any Yellow website. This policy explains how we manage your information. For the purposes of this Privacy Policy, “Yellow”, “we”, “us” or “our” means Yellow Pages Group Limited, having its registered office at 604 Great South Road, Ellerslie, Auckland, together with its related companies.
Your information
You acknowledge and agree that we may collect information about you. This may be:
- provided voluntarily by you;
- obtained or derived from website usage information (whether through tracking your click behaviour or otherwise);
- obtained or derived from aggregated data not relating to you personally, such as the measuring of traffic to Yellow websites; and/or
- provided by third parties.
You may decide whether to provide any information we seek from you. However, if you do not provide it, we may not be able to provide services to you.
Use and sharing information
We collect and use your information to:
- generally manage our business;
- provide you with, and improve, our products and services;
- inform you of our products and services, including any changes or improvements thereof;
- administer our contests, promotions, surveys and other services;
- obtain your feedback or views about our products and services;
- respond to any queries, feedback or other correspondence from you;
- gain an understanding of your needs;
- prevent and detect any misuse of, or fraudulent activities involving, any Yellow website, product or service; and/or
- maintain and develop our business systems and infrastructure, including testing and upgrading of these systems.
Personal information may be shared with our officers, employees, partners, joint ventures, agents or contractors in relation to the purposes described above. We take reasonable steps to ensure that these organisations are bound by confidentiality and privacy obligations in relation to the protection of your personal information.
It may be necessary for us to share your personal information to respond to subpoenas, court orders or other requests relating to court proceedings, or to exercise our legal rights or defend against legal claims.
We do not share your personal information with our customers, suppliers or other marketers unless you provide us with the information for the purpose of passing it on to the relevant party or we have asked for and obtained your explicit consent to do so.
We will generally collect and use non-personal information to:
- provide our customers or suppliers with marketing or promotional materials regarding our products, programs and services; and/or
- assist our staff in providing tailored sales offers to our customers.
Holding and correcting personal information
Under the Privacy Act 1993 you have rights of access to and correction of personal information that we hold, where such information can readily be retrieved. Yellow reserves the right to require payment of its reasonable costs in relation to the access to and correction of certain information.
To protect your privacy and the privacy of others, we may have to verify your identity before we can give you access to, or change, information about you.
Link to other websites
Our websites provide links to other websites. Please note that these websites may have different security and privacy policies. We do not accept any responsibility or liability for any information that you divulge to these websites and how the websites or the organisations that own and manage the websites collect, use or disclose your personal information or that of any person you provide on such websites.
Use of cookies
To assist us in providing the best possible results on our websites, we may gather information about how people use the websites using online “cookies”. A cookie is a message given to an internet browser by a web server. The browser stores the message in a text file. The message is then sent back to the server each time the browser requests a page from the server. It identifies your computer as a unique computer but in no way identifies you nor harms your computer.
Yellow websites use one type of cookie for reporting on the use of the website, and another type of cookie to provide you with key website functionality, such as retaining search queries. Cookies will be sent to your computer the first time you visit a Yellow website. If you do not wish to have a cookie placed on your computer for reporting purposes, please visit http://info.yellow.co.nz/optout.html. Alternatively you can choose to disable all cookies by managing your browser preferences. For most browsers this can be done via "Options" or "Preferences" under one of your browser menus.
The information collected by cookies is on an entirely confidential basis, and includes details such as:
- how many computers connect to the website;
- which pages are viewed; and/or
- which internet browsers people use when visiting.
The information collected by cookies will:
- display content more relevant to you; and/or
- enable you to use more advanced features on our websites.
Serving online advertisements
We may use a third-party advertising company to serve ads when you visit our website. This company may use information (not including your name, address, email address or telephone number) about your visit to this website in order to provide advertisements about goods and services that may be of interest to you. In the course of serving advertisements to this website, our third-party advertiser may place or recognise a unique cookie on your browser. If you would like more information about this practice and to know your choices about not having this information used by this company, please visit http://www.doubleclick.net/us/corporate/privacy.
Nielsen//NetRatings - NZ internet statistics
We use the Nielsen//NetRatings counting system. This assists us to improve our service by tracking common entry and exit points for our websites, compiling anonymous information about visits to our websites, and randomly and anonymously surveying users of our websites. To do this, Yellow websites have a small piece of code on each page which accumulates these statistics. For more information and to view Nielson//Net Ratings’ privacy policy, please visit http://www.nielsen-online.com/corp.jsp?section=leg_prs.
Security
Although we use safeguards to protect your personal information against theft, loss or unauthorised access, use, modification, disclosure or disposal, as no data transmission over the internet can be guaranteed to be completely secure, we cannot ensure or warrant the security of information you transmit or receive through our websites. These activities are conducted at your own risk.
Changes to this policy
We may change this policy, by adding, changing or removing content, at any time. Any change applies from the time it is published on our website at www.yellow.co.nz.
Contact Details
If you have any questions about the privacy of your personal information please contact us.